Blogging is integral for business, it’s as simple as that! It is however surprising that even in 2014 the number of businesses that do not have a blog feature on their website. Yes it is tedious and may be time consuming to write good quality engaging content but blogging is a very powerful tool that can be used to build sales momentum and divert more traffic naturally to your website.
If the term blogging is still confusing then lets explain it in more detail! Blogging is way of communicating to readers in a fun and informal tone. A business blog page will in-evidently provide a voice your company and educate readers on your latest processes. If customers find enjoyment in your blog articles they will often give feedback and return to your website. You need to think outside the box, and invest a little of your time sourcing articles and research material that could be used as reference to back up posts and make for more engaging information.
It’s always a good idea to get other employees involved so not only will your blogs inform readers on products and services but will give them better indication and thought processes for the rest of your staff. The idea is to get as much exposure as possible be it from external readers or within your company. The sole reason for this is to continue the hype of a post and hope that it gets shared via social media networks. Blogging will be the benchmark for your all your social media activities. Blog posts will become the shoulder that supports your Facebook, Twitter and LinkedIn Pages. All these tools are Free and there are over 100’s of tutorials and tips online on how to use these them effectively.
This indirect and informal approach called Blogging is a proven business model. Don’t be left behind, new ideas of today quickly become yesterdays news, make sure your company is continuously competing to be at the forefront using these free and highly effective social platforms.