Email campaigns work as reminders to customers informing them of your existence, latest trends and current promotions. If your business continuously invests time and resources in email marketing it is worth tracking your ROI. As a marketer sometimes it is easy to get stuck in a mundane routine of sending out too many newsletters that do not effectively achieve it’s target. Always take a moment to think about your campaign and whether or not your messages have enough punch for a positive counter response.
Email marketing is utilised by many businesses today and here are some fantastic benefits:
1. Affordability
In comparison to mainstream advertising email marketing is a lot more affordable. There are no obvious printing and distribution costs and although it is recommended to use industry specific software to automate the process, most of them are available to download for free. We recommend using Mail Chimp, its smart, flexible and very easy to use.
2. Targeted – higher conversion rate
Unlike other forms of marketing, email campaigning is targeted and one that is approved by the the recipient. Most businesses send mail-shots to customers that have signed to their newsletter, this of course guarantees very little chance of customers unsubscribing or marking the newsletter as spam.
3. Diversion – filter out your campaigns
Advanced marketers would go the extra mile to ensure the ROI is as high as possible, this means you send specific emails to subscribers who meet your advertising criteria. In order for this to work properly, additional insight about the recipients interests is required, for example some large franchises try to capture additional customer interests through surveys, so if a group of customers have ticked sports as an interest it can be arranged so they receive emails that have sports related news and promotions.
4. Immediate Response – email newsletters can drive sales like no other marketing channel
Email marketing is probably one of the few ways that will stimulate buyers to purchase immediately or at the very least make an enquiry. All newsletter campaigns should include a call to action button in the form of a link that directs them to the product.
5. Simple yet Highly Effective
Very often no technical no how is required to create email templates. There are various free online email marketing tools to help draft up great design templates. Saying that we can certainly assist if you require a more custom and professional looking email marketing template
6. Review your Results
Not only is email marketing affordable, results are easy to track too! The email marketing software will allow you to track and monitor conversions, making it simple to make adjustments.
7. Social Media Sharing
Senders and recipient alike can easily share the campaigns via social network channels like Facebook and Twitter. This can anchor far greater results as campaigns are viewed by a much wider audience.
8. Return on Investment – the most important bit!
Results matter, almost every proactive business utilises email marketing, some more than others. Obviously success rates will differ depending on business type and volume of subscribers but when you take into account the set up cost and ease of use it’s a winning formula. If your business is new or ignorant to email marketing perhaps it’s time to ponder…